For decades, data from the SALON TODAY 200 has pointed to color services as the number one driver of service sales. But if you aren’t constantly evaluating new techniques and trends to add to your menu, monitoring and controlling your inventory and making sure your pricing covers your costs, you’re leaving money on the table. Savvy owners and top artists share their color magic, and how they continually grow and enrich their color services, enabling them to attract new clients, boost their average ticket price, and keep the creativity flowing.